* Promote and support winemakers who use sustainable, natural, and organic processes, with a special emphasis on those that use regenerative viticulture practices. Regenerative viticulture practices go beyond sustainability to actively improve soil health and biodiversity.

* Promote and support research into climate-resistant grape varieties to help winemakers adapt to changing environmental conditions.

* Advocate for sustainable and regenerative vineyard management, as well as water conservation techniques.

* Advocate for detailed wine labels that include information on: whether the grapes are organic, what additives (if any) were used during production, the sugar levels and other pertinent nutritional information, the levels of sulfites and other preservatives in the finished wine product.

* Educate consumers about the importance of these nutritional details for health and wellness.

* Educate brands about the importance of these labels, based on verified consumer sentiment.

* Collaborate with regulatory bodies to establish standardized labeling practices.

* Host workshops, webinars, and events to educate consumers about health benefits of drinking natural and organic wines.

* Develop a certification program for wineries that meet high sustainability and transparency standards.

* Create a podcast series featuring interviews with sustainable winemakers, sommeliers, and health experts to reach a broader audience.

* Establish partnerships with culinary schools and hospitality programs to integrate sustainable wine education into their curricula.

* Build a community of like-minded consumers, winemakers, and industry professionals.

* Offer membership programs with benefits like exclusive tastings, educational resources, and networking opportunities.

* Encourage community-driven initiatives and local advocacy for sustainable wine practices.